Adam Williams

Digital Marketer based in Atlanta, GA

  • Strategic Innovation For Customer Acquisition

    Crafting and executing strategic marketing plans through a relentless pursuit of excellence, a commitment to staying ahead of industry trends, and an unwavering focus on delivering tangible results.

  • Cross-Functional Synergy

    Aligning digital marketing strategies with overarching business goals that enhances the quality of campaigns and builds a stronger connection between the brand and its audience.

  • Tailored Campaigns For Audience Impact

    Implementing campaigns that reflect innovative ideas tailored to meet the unique needs of specific audiences that builds relationships, reduce churn, and create engaged and loyal customers.

About Me

The Digital Marketing Pro


Successful Years

About Me

I am a seasoned Digital Marketing Leader with over a decade of experience, specializing in Digital Marketing; SEO/SEM and Content Management. My journey is characterized by a commitment to delivering impactful results, backed by a strong passion for technology.

    • Name

      Adam L. Williams, Jr.

    • Email


    • Phone

      (470) 270-3522

    • Home Based

      Atlanta, GA

    • Degree


    • Freelance



I Work Hard to Improve My Skills Regularly

Google Analytics 95%
Microsoft Dynamics 75%
Eloqua 90%
HubSpot Content Marketing Certification 99%
HubSpot Inbound Marketing Certification 99%
Adobe Experience Manager 90%
Salesforce 80%
WordPress 90%
Moz Local & Technical SEO Certification 99%
Competitive Analysis Certification 99%

I Worked for Some Big Companies


  • Web/ SEO Manager(2021 - Present)

    Kingspan Insulation

    Manage extensive marketing strategies for web development and SEO; improving visibility by 34%, attracting traffic by 27%, and increase quality leads by 42%

  • Digital Marketing Manager(2021 - 2021) 12-mo.


    Responsible for revamping the institutional websites and establishing organization within the email marketing program.

  • Owner, Managing Director(2018 - 2021)

    Naxilum Integral Marketing

    Formulate comprehensive marketing strategies, oversee content creation and communications across media channels.

  • Digital Marketing Manager(2017 - 2019)


    Owns digital marketing strategy and initiatives of all channels including personalized campaign management for target audience.


  • Master of Business Administration

    American InterContinental University

    Atlanta, Georgia

  • Bachelor of Arts

    Alabama State University

    Montgomery, Alabama


What I Do for My Clients

  • Website Design

    I design visually captivating and user-friendly websites that not only capture attention but also effortlessly lead visitors seamlessly through their journey by engaging, informing and converting.

  • Graphic Design

    I create compelling, eye-catching visuals that reflect brand identity and resonates with audiences ensuring the brand stands out in the visual clutter, leaving a lasting impression.

  • Digital Marketing

    I develop comprehensive digital marketing strategies that align with business goals that are rooted in data-driven insights and a deep understanding of the digital landscape.

  • SEO

    I optimize online presences for search engines through SEO management and strategy that enhances discoverability and creates a pathway for sustained growth.

  • Marketing Strategy

    By analyzing market trends, consumer behavior, and competitive landscapes, I build comprehensive marketing plans that position brands strategically in the minds of target audiences.

  • Content Management

    I construct relevant content as well as a content strategy that speaks directly to the needs of the target audience that resonates, foster engagement, and drive meaningful interactions at the right time.


My Works


Latest Writing Samples

  • The journey from idea to campaign execution is often a complex adventure, filled with challenges and marked by numerous moments of triumph. As an experienced Digital Marketing Manager, I’ve weathered storms, celebrated victories, and discovered that true appreciation for hard work goes beyond the glory of success—it’s in the intricate dance of struggles and small, often unnoticed, victories.

    The Unseen Struggle: The Digitial Marketing Adventure


    Data Dilemmas
    Data is the lifeblood of digital marketing, but behind every insightful report is the painstaking effort to sift through a sea of numbers. From deciphering analytics to navigating CRM details, these quiet struggles lay the foundation for success.


    Algorithmic Battles
    The constantly changing algorithms of search engines and social media platforms present a daily challenge. Success demands adaptability, strategic optimization, and the ability to quickly pivot campaigns.


    Budget Balancing Acts
    Maximizing impact within a budget requires keen financial skills. It’s a delicate dance between cost-per-click, conversion rates, and overall ROI. Every dollar spent influences the campaign’s direction.

    The Overlooked Victories: Celebrating Small Wins Leading to Big Success


    Click-Through Triumphs
    While many focus on the big conversions, the unsung hero is the click-through rate. Each click signifies engagement and is a step toward conversion. Recognizing these small victories provides a fuller picture of campaign success.


    Social Media Sentiments
    Beyond the flashy campaigns, managing social media sentiments involves a subtle dance. Turning a negative comment into an engagement opportunity or transforming a neutral post into a viral sensation are victories that deserve appreciation.


    A/B Testing Wins
    The quiet heroes of optimization are A/B tests. From email subject lines to ad copy, these micro-battles yield insights that pave the way for major victories. It’s not just about what works; it’s about eliminating what doesn’t.

    Redefining Success: Appreciation in Digital Marketing


    Establishing Clear Metrics
    To truly appreciate hard work, redefine success with clear metrics. Highlight the nuances of your campaigns, showing how each element contributes to overall goals.


    Communicating Struggles
    Everyone falls short somewhere in the process. However, be sure to share the silent struggles. Whether it’s wrestling with algorithms or managing a tight budget, being transparent about the challenges faced adds depth to the narrative of success.


    Showcasing Adaptability
    Always highlight your adaptability. Showcase instances where quick thinking and agility turned a potential setback into a triumph. It’s not just about achieving goals; it’s about thriving in the face of adversity.

    The Ongoing Journey


    In the fast-paced world of digital marketing, acknowledgment for hard work isn’t always immediate or obvious. It’s found in adapting to challenges, showing resilience in the face of setbacks, and celebrating the small victories that lead to success. As digital marketers, our journey is ongoing—marked by struggles and triumphs, both seen and unseen. The true measure of our expertise lies not just in the campaigns launched, but in the stories behind each click, each engagement, and each conversion. Let’s celebrate the digital marketing adventure—the silent battles, the overlooked victories, and the continuous pursuit of success.

  • In the world of digital dominance, where the mobile landscape reigns supreme, optimizing for mobile SEO has become the cornerstone of success. As we navigate through the intricate maze of the digital universe, staying ahead demands a creative outlook and an outward-thinking approach. Let’s embark on a journey of discovery as we dive into the best practices, strategies, and techniques that transcend the ordinary, guided by insights from the SEMRush certification course, “How to Optimize for Mobile: The CRAFT of Mobile SEO” facilitated by Crystal Carter.


    A Creative Perspective


    “Mobile SEO is not just about responsive design; it’s about creating content that captivates on smaller screens.”
    – Head of SEO Communications at Wix Crystal Carter


    Content Creativity:

    Content is not just king; it’s the artist’s brushstroke painting your brand’s portrait. Craft concise, engaging content that resonates with mobile users, ensuring a seamless user experience on screens of all sizes.

    Responsive Architecture:


    Embrace the dynamic nature of mobile users. Invest in responsive design, allowing your website to elegantly adjust to diverse devices. This not only pleases search engines but also enhances user satisfaction, a vital element in the mobile SEO equation.


    Strategies Beyond the Horizon: An Outward-Thinking Approach


    “Optimizing for voice search is not just a trend; it’s a fundamental shift in user behavior.”
    – Head of SEO Communications at Wix Crystal Carter

    Voice Search Revolution:


    As voice search takes center stage, optimize your content for conversational queries. Understand the natural language patterns of your audience, ensuring your brand is not just seen but heard in the ever-expanding voice-driven digital landscape.


    Page Speed Expertise:


    In the mobile arena, every second counts. Prioritize page speed optimization to reduce bounce rates and keep users immersed in your content. Google rewards swift experiences, and your audience will too.


    Future-Proofing with Cutting-Edge Techniques: A Glimpse into the CRAFT of Mobile SEO


    “Regular audits uncover mobile SEO issues before they impact your rankings.”
    – Head of SEO Communications at Wix Crystal Carter

    Comprehensive Site Audits:


    Conducting regular site audits is the cornerstone of staying ahead. Uncover and address mobile SEO issues promptly, ensuring your digital fortress remains impervious to the constantly evolving search algorithms.


    Accelerated Mobile Pages (AMP):


    Implement Accelerated Mobile Pages (AMP) to supercharge your content delivery. AMP ensures your pages load at lightning speed, securing a favorable position in search engine results.


    Pioneering Mobile SEO Excellence


    As we conclude our expedition through the realms of mobile SEO mastery, remember that creativity and outward-thinking strategies are your compass in the digital landscape. Draw inspiration from Crystal Carter’s insights, and let the CRAFT of Mobile SEO guide your endeavors. The digital horizon is ever-expanding, and those who embrace innovation, respond to user needs and stay ahead of the mobile SEO curve are the true pioneers of digital excellence. In this dynamic landscape, be the architect of your success—CRAFT your mobile SEO strategy with creativity, responsiveness, adaptability, and future-forward techniques. The journey has just begun!

  • In the dynamic and fast-paced world of digital marketing, the quest for maximizing lead generation while simultaneously keeping costs in check represents a central challenge. Even the most experienced digital marketing strategists must navigate this intricate terrain skillfully. Mastering the art of managing and reducing the average cost-per-lead (CPL) is not just a skill; it’s a necessity for a successful campaign. As an experienced digital strategist, let’s discover effective and proven techniques that are designed to efficiently manage and reduce the average cost-per-lead (CPL) and explore whether this tactic is a positive or negative force in the digital marketing landscape.

    The Art of Efficient Campaigns

    Strategic Keyword Optimization:

    Understanding the pivotal role of keywords is a crucial aspect of digital campaigns. A strategic approach involves selecting keywords that are relevant and have a high potential for conversions. Thorough keyword research is essential to refine the list and target high-performing, cost-effective keywords.

    Compelling Ad Copy and Creatives:
    Recognizing the power of engaging content and compelling visuals is also important for a successful campaign. Beyond conveying the message, these elements should captivate the audience and inspire action, contributing to a more efficient campaign.

    Landing Page Optimization:
    The landing page is essential for a seamless user experience. The landing page serves as a conversion hub, so it’s important to optimize it. Employing A/B testing allows for the refinement of landing page elements to ensure alignment with user expectations, ultimately boosting conversions.

    Effective Bid Management:
    Wise bidding, rather than mere expenditure reduction, is crucial for a cost-effective campaign. Regular analysis of bid performance data facilitates strategic adjustments based on campaign objectives and real-time results.

    Geo-Targeting Refinement:
    Localization for global success involves refining geo-targeting based on performance data. Evaluating campaign data allows marketers to identify high-performing regions and optimize geo-targeting for enhanced relevance.

    Negative Keyword Management:
    Utilizing negative keywords as gatekeepers ensures that ads reach the most relevant audience. Regular reviews and updates to negative keyword lists filter out irrelevant impressions and clicks, contributing to campaign efficiency.

    Ad Extension Utilization:
    Recognizing the impact of ad extensions on visibility, and maximizing their use in alignment with campaign goals encourages higher click-through rates (CTR). This strategic move enhances the overall effectiveness of the campaign.

    The Verdict: A Positive Tactic

    Managing and reducing the average cost-per-lead is a subtle art in digital marketing that requires strategic finesse. The effectiveness of this tactic largely depends on how well it aligns with your campaign goals.

    Reducing CPL is undeniably a positive tactic in digital marketing as it indicates a strategic, resource-conscious approach to campaign management. A lower CPL signifies a more efficient use of resources, ensuring that every dollar spent contributes to meaningful engagement and conversions. It also indicates a higher return on investment (ROI) and improved campaign effectiveness.

    Digital marketers can navigate the complexities of the digital landscape and achieve a harmonious balance between cost-effectiveness and impactful lead generation by implementing these strategies. It’s not just about spending less; it’s about spending wisely to achieve optimal results.


I Want to Hear From You

  • Atlanta, GA

    Of course I'm a Falcon's fan
  • Email
  • Phone

    (470) 270-3522

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